Raising Global Awareness of Modern Slavery

We invest in high-impact storytelling and partnerships with media, filmmakers, and influencers to bring modern slavery into the public spotlight.

Communications & Media Relations Program

Raising Global Awareness of Modern Slavery

The rich G20 countries consume over 80% of slave made goods, even though research conducted by SlaveCheck indicates consumers are outraged about the thought of purchasing slave-made goods.

How could this disconnect occur? The logical conclusion is that consumers simply don’t know about modern slavery. Why is there not global outrage that behind the seafood we import, 66 Titanic's of people (+100,000) die at sea each year? There are dozens of situations like this behind the products we consume – out of sight, out of mind.

Could there be any more important job for the media than alerting the world to 49million people – mostly women and children – trapped in a daily hell that few will ever leave? And growing at over 5,000 every day?

This program is about combining financial resources with the best available modern slavery data, information and intel to craft powerful narratives, leverage platforms effectively, and mobilise diverse audiences including:

Documentary and film projects
Investigative journalism
Social media campaigns
Collaborating with influencers and celebrities
Government and corporate partnerships for ethical initiatives and programs
Global awareness events, programs, competitions

PHASE 1: RESIN IN EAST AFRICA

OVERVIEW

Tanzania is rich in pine forests which have the potential to produce resin, which is a valuable commodity in high demand for a vast range of consumer and industrial products. In recent years, resin tapping in Tanzania has grown into a substantial commercial enterprise.

Workplace situations which involve human trafficking and/or forced labour have been discovered in Tanzania, which has fuelled concerns about fair wages, worker protections and potential risks throughout the resin value chain.

This project ensures transparency, decent working conditions, and equitable economic growth in resin value chain development. The methodology and outcomes of this initiative have significant applicability to other regions in Africa and globally, providing a scalable model for ethical supply-chain practices.

OBJECTIVE

The objective is to begin building transparency in global resin value chains by creating business, product and labour traceability, commencing within Tanzania. This will be achieved by:

Constructing a verifiable map of the Tanzanian resin value chain - from source to export-for businesses, resin products and the labour supply chain.
Identifying actual and potential labour-rights violations, emphasizing forced labour indicators, wage structures, occupational safety, and the right to organise.
Developing actionable recommendations for regulators, resin buyers and social partners that embed transparency and worker voice in future growth.

APPROACH

Participatory Research: Worker surveys, in-depth interviews, and focus groups.
Risk Assessment: Utilizing the ILO's forced labour indicators and OSH standards.
Stakeholder Workshops: Multi-stakeholder engagements to validate findings and foster collaborative solutions.

IMPACT

The project will culminate in a high-profile launch event in Tanzania, providing recognition opportunities for corporate supporters and engaging key stakeholders, including government ministries, international agencies, and media outlets. Project findings will gain visibility through publication in peer-reviewed journals and dissemination via regional and international union networks.

Additionally, actionable policy recommendations and practical guidance materials developed through the project will directly benefit corporate sustainability reporting.